Over the years, as technology has rapidly evolved, digital marketing trends have come and gone. The expert marketing team at QASymphony takes a closer look at some of the most prominent digital marketing trends that definitely shouldn’t be overlooked.
1. Content Marketing and Search Engine Optimization
Each and every year, the number of Google searches continues to grow. Companies that rely on Google or other search engines often put a substantial amount of time, energy, and money on their search engine optimization (SEO) efforts. Additionally, many brands understand the importance of content marketing and the long-term effects it can have on a brand. Content marketing and SEO have grown in popularity over the past few years, and we expect this digital marketing trend to continue growing in popularity.
Nowadays, if a brand doesn’t have a social media presence, it’s considered an oddity. Offering a truly unique way to connect with customers and targeted audiences, social media has finally started to get recognized for its potential. Furthermore, companies have started using social media as a customer support vertical, offering real-time help to customers who are unhappy. We’ve seen the swift increase in social media presence and marketing over the past few years, and we expect this marketing trend to continue throughout the next few years as well.
3. Mobile Design and Marketing
Recently, Google announced that most of its searches were now being done on mobile devices for the first time in history. Website owners and companies can no longer ignore their mobile visitors and must now offer mobile-friendly versions of their websites and services if they expect to keep up with the rising trend.
Additionally, mobile-first marketing trends are starting to rise in popularity. Due to the fact that a considerable amount of internet activity is done on mobile devices, companies are trying to focus their marketing efforts for these devices and adjust to the changing market.
4. Retargeting In-Content Ads
A few years ago, retargeting ads were introduced, essentially allowing ads to follow users wherever they went on the web. Further, webmasters have started to see the lucrative value of placing ads inside content, essentially forcing readers to notice the ads and reduce the rising “ad blindness” issue.
Going hand in hand, the number of retargeted and in-content ads we’re seeing indicate that this trend isn’t going anywhere.
Last but not least, viral marketing is a growing trend that many large companies are starting to focus their marketing energy on. When done correctly, a company or brand can instantly receive exponential recognition and substantially increase its brand awareness or sales. In many regards, viral marketing is still being uncovered, researched, and understood. As this marketing tactic continues to become unraveled, we expect more money, time, and energy creating these types of digital marketing campaigns.
- Software expert Rachel Kramer is the business development representative for QASymphony, an Atlanta-based company responsible for the creation of purpose-built testing and test management tools for utilization in software development. Kramer’s expertise in the conceptualization and development of QA tools has aided the company as it seeks to streamline the software testing process in the most efficient and effective way possible.