Any good internet marketing campaign will constantly be looking for the best ways to adapt to the ever changing market to which it is addressed. Fortunately, for the modern merchant, there are many online tools available that can help to give a bird’s eye view of the progress of the campaign its areas that are proving ineffectual and so much more.
Following is a guide to some of the most valuable marketing tools for SEO that are completely free. Use these to plan your next moves and ensure success.
1. Google Alerts
Google Alerts can help you do many different things. The first advantage it offers is the ability to monitor the online reputation of your business. This is critical because negative publicity that has been left unchecked can spoil a lot of business for your company.
Google Alerts also allows you to keep abreast with the fluctuations that will directly affect your industry. This can be provided in the form of a daily email communication.
Hootsuite will take point on your social media platforms. This can save your online progress much time and effort and is also one of the most popular free tools online today. This is primarily due to how easy it allows the user to manage their social media accounts and even schedule posts for later dates.
Hootsuite also highlights the trends that will affect you and our efforts the most. While the free version is a phenomenal success, there is a paid version that provides even greater services.
3. LinkedIn Advanced Search
It could be said that Linkedin Advance Search is merely a function within the platform itself, and in a sense it is. Advanced search is also the easiest way to get set up with the major influencers that can help you get ahead in your industry.
This is mainly a business tool, however, for individuals looking to measure online reputations, I’d suggest a tool like Kred and Klout.
4. Google Keyword Planner
Formerly under the name Google Keyword Tool, customer search behaviors can know be studied and measured under the Google Keyword Planner in Google Adwords. When planning an online marketing campaign and SEO advancement, it is essential to know what people would enter into the search query box when trying to locate your product.
This will also give you an important clue on how much resistance you can expect from using the same keyword as your competition.
5. Similar Web
Launched back in 2013, Similar Web was a freemium tool that provided states on all websites. Unlike Google’s tool, Ad Planner, Similar Web provides stats on all sites, not just media sites. This can be used to check the stats of other sites, which is crucial for benchmarking the competition.
In Conclusion, it is important to begin with a solid idea of which tools you will need to gauge your campaign. If you are pulling in metric from every possible source, you will keep your focus on the vital factors that will decide the success and failure of a campaign.