Business owners should by now be aware of the benefits of using social media for online marketing. But it’s not just the big names like Facebook, Twitter, LinkedIn and Pinterest that are important.
Some of the less well-known social media sites that provide high social networking power include:
Unlike most social media platforms, Nextdoor does not provide global networking opportunities but rather keeps their connections closer to home. Contact is limited to only those people living, working or running a business in your community.
What Can It Do For You?
This is ideal for businesses that want to grow their visibility and promote their offerings locally as well as eliminate the interest of national or even international markets that they cannot serve. It is a focused approach to community engagement.
2. Affluence
Affluence is a great social media site to get in touch with people who are earning top dollars or are wealthy. That is if you can pass their very strict entry code. This is the social media equivalent of the Millionaires Club, and members must have a net worth of $1 million or earn a minimum of $200,000 a year!
What Can It Do For You?
Ever heard the saying “It’s not what you know, but who you know that counts.”? Well with affluence you also know that people have the money to afford what your business has to offer. It is a great site for those providing high-end products or services.
3. Buzznet
While not as exclusive or focused as the above two social media sites, Buzznet offers its own unique function. The chat on this site is related to sharing events, interests, and ideas.
What Can It Do For You?
Have a company event, launch or special promotion that you need to market? This is the ideal platform. Finding people who may be interested in your product or service offerings, is also simple. Have a new idea that you want to test out? Buzznet will connect you with the right people.
4. Crowdtilt (now Tilt)
If you need funding for a new project, product development or small business startup, then Tilt is the social media site for you. You get to put forward your ideas as well as the site the amount of money you require. Members can then read your thoughts and contribute any amount they wish. When you reach your goal, the members are charged, the account is closed, and you receive your funds.
5. Tagged
Tagged is currently ranked 15th in the world for social media sites and seems to be continuing to climb the ladder to the top. It is very much like Facebook and allows members to browse other profiles in search of matching interests.
What Can It Do For You?
It gives you access to an alternative database of people in the form of over 18.6 million members who may not be part of other social networking sites.
Never underestimate the power of smaller social media platforms. They can provide you with a more focused and unique means of promoting your business.
Author Profile
James Blackburn
James Blackburn is the president of Canada West Internet Marketing. He has been working with computers for close to thirty years, both in programming and in repair. He has been involved in website design & SEO for over ten of those years.
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