I know. Most of you are reading this and thinking, “What do I have to say that others would be interested in?” In a word: much. People are looking for information that you have locked up in that grey matter between your ears and you need to release it to others. Why should you blog your thoughts to the world? I’m glad you asked!
Five Reasons You Should Blog
1. Search engines like site activity
Has it been months since anything changed on your website? Years? Action means life on the web. Blogging is the easiest way to maintain that life for your site.
2. Blogging keeps you relevant
And why is that important? Because just like your site can become stagnant, so can your sense of what is current and relevant to people who are actually roaming through your website. And that leads to…
3. Connection with your visitors
As you blog, people searching for “How to repair a cut extension cord” for example may come to your site because you have blogged about that exact subject. Leave your comments section open and a conversation may begin with that visitor that leads to future business.
4. Search engines like site activity
Yes, that is a repeat. Why? Because activity is THAT important. An inactive site is a dead site and so is your SEO efforts. Enough said.
5. You can establish yourself as an expert
If people visit your site and find your blog full of relevant information, you begin to look like you know what you are talking about – because you do! This builds a trust that people can have faith in you to help them in their time of need.
So don’t wait – sit down, get your fingers on the keyboard and start writing!