Social media is no longer optional. With more than 3 billion social media users out there, it’s apparent that you need to use it to boost brand awareness and make more sales. While using well-designed graphics and creating quality content is essential, it’s not what gets you sales. What matters the most when it comes to using social media is engagement. If you think your business could use some extra social media engagement, here are five tips that can give you the boost you are looking for.
Take a look at any social media feed, and you’ll see a bunch of companies uploading promotional content and waiting for a response. There’s nothing wrong about content that promotes your business but if you want to get noticed, doing something different is a must. An excellent way to give your followers something new is to tell jokes. People enjoy sharing and commenting on funny content, and some of the biggest brands out there including Netflix and Wendy’s have already proven just how practical jokes can be on social media. Make sure you avoid sensitive topics and injecting some humor into your social media efforts will get you enough engagement.
One of the best ways to start conversations is to ask questions. This has been proven to work in real life, but it’s no different when it comes to social media. You want people to comment on your posts and start discussions with other social media users? Ask them the right questions, and that’s precisely what they’re going to do. The best thing about it is that there are so many types of questions you can go for. Close-ended questions are always a great option but don’t forget about multiple choice questions if you want to keep things interesting. This is also an excellent way to get feedback from your customers and identify aspects of your operations that need to be improved.
One of the most popular features across all social media platforms is groups. There are groups about almost anything and joining groups closely related to what your company does can get you a lot of engagement. There’s much more to it than just clicking that “Join” button. You need to be active in groups and join any conversation you can. Instead of just promoting your brand, make sure you answer questions and start discussions. Using social media groups to talk about your previous results and improve your SEO lead generation is also a good idea.
Become a thought leader
Another great thing about social media is that it allows you to showcase your expertise and give people another reason to turn to your brand. Creating quality content is a sure-fire way to build consumer trust, but it can also increase your engagement significantly. No matter what kind of business you’re running, other professionals in your industry will be more than happy to read your content, share it and leave comments. Moreover, you can always count on people whose hobbies are related to your niche to engage in your content as well. Keep coming up with content others will find useful and don’t forget to comment on every new trend in your industry.
People love social media because it helps them find out new stuff. This is exactly why it’s a good idea to come up with statistics you can share with your followers. Find something that’ll amaze people who follow your page, and there’s no doubt you’ll get all the shares and comments you need. In case you have an in-house graphic designer or just someone skilled in Photoshop, they can turn statistics into well-designed infographics that have never been more popular. Stimulating statistics are a perfect way to tap into your followers’ curiosity and attract even more people to your page.
There are so many ways how you can increase your social media engagement, and all it takes is a little bit of time and effort. Follow the five topics mentioned above, and you’ll see your social media content getting more and more engagement. The worst thing you can do is do nothing so make sure you experiment with as many social media strategies as you want.
- Dan Radak is a marketing professional with eleven years of experience. He is currently working with a number of companies in the field of digital marketing, closely collaborating with a couple of e-commerce companies. He is also a coauthor on several technology websites and regular contributor to Technivorz.