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Benefits of Social Media Metrics for Your SEO Campaign

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While it is clear to everyone that a great social media presence goes hand in hand with a high rank, a lot of people are still confused by the causality between these two phenomena. On the one hand, claiming that there’s no link (no pun intended) between them would be outright ridiculous, on the other hand, it’s clear to everyone that a social media rank doesn’t exactly mirror one’s SEO rank. Furthermore, it’s also apparent that social media links don’t have the same status as regular backlinks. With that in mind, let’s discuss how social media metrics benefit your SEO campaign.

1. Driving traffic

The first thing you need to consider is the fact that Facebook has about 2 billion users, making it into a force to be reckoned with. This, on the other hand, is just the tip of the iceberg, seeing as how YouTube (world’s second largest search engine) boasts over 1.5 billion users. Due to the fact that YouTube is also owned by Google, it’s more than guesswork to say that it’s heavily favoured by it. You see, social media platforms, to a degree, act as search engines of their own. Therefore, increasing your visibility on these networks stands to increase your overall visibility in the digital world.

Aside from these two above-discussed power players, LinkedIn has about 30 million users, yet, its value in the world of B2B marketing is far greater. Twitter is, nowadays, used as a semi-official news outlet. Nevertheless, one thing complicating analysis is the fact that a lot of people use screenshots of tweets (in both articles and videos) instead of links. This makes any analysis somewhat more difficult.

2. Social media links

Now, we come to the question that a lot of people like to talk about, but not a lot of them can honestly answer – the question of social media links. Sure, these links generate traffic, increase brand recognition and visibility, however, it’s clear that they don’t affect one’s SEO rank in a way regular backlinks do. Nonetheless, dismissing their usefulness or the impact that they’re having would definitely be a bad idea. In the past, it was stated that social media links do not affect your rank, nonetheless, side-effects of social media linking, like the fact that it increases your visibility, possibly even passively earn you some backlinks sure does help.

3. Brand mentions

Getting to the top of Google search is not a goal that can be achieved in one way. Place your brand in the middle of a massive scandal, and all the search results will point to that as soon as you notice it. On the other hand, this might not be exactly what you’ve had in mind, which is why you need to rethink your position on this approach. Even though some did manage to capitalize on the controversy, this is a slippery slope, one you do not want to tread upon. We’re talking about monitoring brand mentions.

Unlike traffic, conversions and engagement rate, brand mentions aren’t that easy to quantify. Why? Because one negative mention (if it’s overwhelmingly negative) might nullify the work of dozens of positive ones. This, on the other hand, we do not recommend you to try and tackle on your own, seeing as how it’s too complicated of an analysis for a layman. Instead, look for a capable social media monitoring firm. In the hyper-connected world of 2018, you can even outsource to the region that’s more prominent in digital marketing and find a media portal in Singapore to do help you out.

4. Brand authority

Previously, we’ve already mentioned that the context in which your brand is mentioned matters as much as the mention itself. A lot of people believe that the higher the page is ranked, the more reliable it is. Same goes for social networks. With a plethora of followers, shares, retweets and positive comments under your post, you’ll be seen as a greater brand authority. The reason why this matters to your SEO is due to the fact that it can provide you with a steadier CTR (click-through rate). This, consequently, directly impacts your rank.

Conclusion

As you can see, working on any aspect of your online presence starts a butterfly effect that benefits your brand as a whole. Earlier on, we talked about the importance and magnitude of social networks (especially Facebook and YouTube). For this reason alone, every positive action you make on these two fronts sends positive ripples across the entire digital world, working heavily in your favor. With some of these metrics, the direct correlation is easier to determine than with others; however, the overwhelmingly positive effect never seems to miss out.

Benefits of Blogging: Boost Search Engine Rankings

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Just as Google loves valuable content, the search engine also loves meaningful content. It is not about keywords anymore. It is about creativity in using keywords in the context and topic. The more you dispense valuable content, Google ranks you higher. The question is, how do you build search engine optimized content that will incorporate all your users?

Blogging is the Key to User-Friendly SEO

Getting an improved search engine ranking entails having many indexed pages regarding your products or services. Having a single page for the services is not enough. As the renowned expert, Hubspot said; more indexed pages guarantee more opportunities for you to appear in search engine. By this, you generate enormous traffic to your site in organic search. The strategy is ensuring that you don’t replicate your content. Therefore, it requires creativity to come up with different topics related to your products and services. Here, it is possible to shed light on readers’ questions relating to your post.

Are you trouble about how to create blog content that is search engine friendly and that which server your readers? Worry no more since all you have to do is:

Get a Grip on the Logistics of Blog Optimization

Mastering the Google algorithms is a daunting experience. However, it is possible. The keyword is an essential aspect of attaining the gateway to Googles world. It is therefore advisable that you bookmark and check in regularly. You can optimize the content of your blog in many ways. Here are some top-notch aspects of getting you up the ladder.

Start with a Topic and a Long-Tail Keyword

After deciding on the niche you want to explore on your blog, attach a longtail keyword to complement it. Do not put many keywords on your blog whatsoever. Google won’t recognize you for that. When adding keywords, you should not let your post lose the natural feel. Using long tail keywords garners you qualified visitors to your site. Unlike when you use small keywords. A long-tail keyword separate onlooker from people who will convert.

The keywords should feature in:

  • Page titles
  • Headers and body
  • URL
  • Meta descriptions

Optimize Images for Google to Index

For Google to recognize you, you should employ the following guidelines:

  • Stick Google image formats- google supports images that are in BMP, GIF, JPEG, PNG, WebP, and SVG. However, for blogs, it is advisable that you use JPEG images.
  • Relate your filenames to the image- sometimes the images may fail to load for a user. Therefore, relating the name to the image will save the reader the hassle of having to guess the image. Google uses image filenames as snippets to search the image.
  • Update image alt text- search engines won’t recognize an image. Therefore, you have to give an in-depth description of your products or services. You should make your content easy to understand. Hence, it is advisable not to flood the content with keywords.

Build with the right links

When creating your blog, you should join it to the correct links. Creating links is essential especially when you want to prove your authenticity with search engines. However, you have to do the linking effectively. Link your blog post to web sources that relate to your post. Therefore, you should reach out and know your category. By this, you will not mislink your post. You get discovered by many when you associate your blog page with specific links that have authority. The links will give your content significant exposure that will generate substantial leads to your site.
However, links from Joe Shmo on Blogger are not authoritative. You should not use them whatsoever.

GIVE IT TIME

Just as in all things connected to Search Engine Optimization, you have to exercise patience. You have to give it time to get stable. Many of the sites took decades to get a grip on search engines. They did not give up. Some are reputable in producing converting traffic every month. There, it is not time to give up when you don’t get enough audience or even positive responses. You should remain dedicated to the course and post consistently. Remembering that many started where you are should give you strength to carry on. Your persistence will undoubtedly yield to something remarkable.

Looking for more information in regards to SEO?  Contact Canada West I.M. today!

Canada West Internet Marketing
10050 Jasper Avenue #2020c
Edmonton, AB T5J 3R8
(780) 628-7535

Five Tips for Content Planning with Topic Clustering

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With the invention of topic clustering, Search Engine Optimization patterns have changed. If you are a content creator or a planner, these changes affect your work. Topic clustering is the most recent advancement in search engines. It is capable of fighting mechanical keyword optimization.

Abiding by the rules of search engines will not be enough. You have to give relevance to your content. The big question remains, how do we incorporate topic clustering into content planning strategies? Below are tips that will help you improve your ranking and also help you maintain traffic for your site.

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Topic Clustering 101

Topic clustering is about to take the SEO world by storm. It entails the creation of organic content that is logical and gives sense to the audience. Forget about keywords and SERP parameters your content must carry some meaning. Example, when creating a pillar page for marketing, you can include topics that complement the pillar. Any topic that you add gets considered as an independent topic.

However, with topic clustering, you can link your content using interlinked hyperlinks, for higher ranking. Search engines such as Google, Bing, and Yahoo have incorporated topic clustering to give meaningful results to their users.

Benefits of using topic clustering in your content planning

• It provides relevant topics to your audience, unlike algorithms and keywords.
• Enhances a stable bond with search engines due to topic clusters.
• Sustains a long-lasting relationship with the audience.
• Every content on your site is valuable and thus relevant.

Topic clustering is an awakening call to action. With the benefits it comes along with, your site will stand distinguished from your competitors.
Tips to implement to propel your content to topic clustering

Focus on the Point

The pillar of your content is the most crucial aspect of topic clustering. An initial topic has to trend in your niche. Your topic should be versatile. That is; it can get approached from different points. The comprehensiveness of your topic makes it easy for you to branch out and cluster your topics. Unlike many content creators, you should use many topics to grab the audience’ attention.

That is; if they miss out on one topic, the next provides viable information.

Use Keywords in Titles and Subheadings

Even though keywords hold less important as they used to before, they still have their role in SEO. Incorporating Keyword to the pillar topic and subtopics exposes your content to greater SEO capabilities. You should have a word that runs every title and subtitle.

Marketing can be your pillar topic. It should, therefore, feature in the topics to give a valid connection to the subject. By this, you rank highest in SERP ratings. Google AdWords’ will help you figure out the trending keywords to employ. However, the keyword needs only get focused on titles and subtitles.

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Mind Map Your Topics

Mind mapping is the art of developing different words and phrases that relate to your pillar topic. It is an impressive way to enable you to come up with a cluster of topics. For example, you choose the word marketing to feature in your titles and subtitles. Other phrases that may connect to marketing include profit, digital marketing, and social media marketing.

The different words are essential in getting a cluster. However, you have to ensure you remain on the topic. Mind mapping way may easily take you out of topic. Your interest should remain on the phrases that can get associated with the initial word. A repetitive process acquaints you with more content to build a cluster of topics. Thus, you will obtain an epic content strategy and planning.

Think Long-Term

Remember that clustering your topics is a long-term content plan. Ensure that your topic runs long enough to garners you sustained traffic for your site. Using short-term content plans may require changes in future. Thus, it will ruin your ranking and reduce your visibility on topic clustering search engines.

Therefore, when creating pillar topics, ensure that it can support a variety of subtopics which connect to the initial topic. By this, your audience will easily adapt to your style, and, the search engine will post you content many times. Stick to your initial topic clusters. Changing the topic clustering plan mid-cycle may confuse your readers and the SEO.

Don’t Settle for Good

Topic clustering affects not only your planning but also your tracking of the existing content. But, it does not change your content creation from the roots. Therefore, once your content works with content clustering on your site, try to understand why it worked. And still, determine how it should work better.

When creating new pillars, introduce it at intervals. Ensure that the content is exciting before handing it to your content creators. Your content should surpass goodness. Good content should not make you comfortable. That is a comfort zone that you should walk away from; Endow your content with insightful information. By doing so, your site will stand differentiated from the rest.

Make sure you keep on evolving your topics to obtain an exceptional content. Who knows? Some of the subtopics may even rise to become pillars in your next content cycle. The more time you take pampering your content creation foundation determines your success.

Relevance Over Keywords

Again, the emphasis is on relevance. It is evident that within no time, topic clustering will consider relevance to keyword using. By this, you can communicate to your audience to know their preference. Identifying with your audience needs in the future is the aim of topic clustering. The satisfaction of the readers comes fast.

Readers are endowed with useful tips pertaining the content you post. Through topic clustering communication system, the readers can give you tips that are beneficial in creating content. Acknowledge their opinions, and you may never know, a pillar topic may come from them.

You should not overlook implementing topic clustering despite it being in the developmental stage. Websites that are the co-founders of the technology are benefiting from it. Therefore, it is upon you not to take chances. You should trend with the most recent Search Engine Optimization changes.

Contact Canada West I.M. today!

Canada West Internet Marketing
10050 Jasper Avenue #2020c
Edmonton, AB T5J 3R8
(780) 628-7535

Bed Bug Control SEO: A Guide to Exterminating Competitors

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Most customers look for a bed bug control company online, making it a challenge for companies to find new customers. An estimated 82 percent of customers carry out their research online making it vital to have a robust online presence.

You can up your SEO game by implementing some of these useful tips.

Keywords

All the web pages that include a specific keyword will be displayed in the search results when potential customers search using a keyword. Whether it’s with Google or another leading search engine, using keywords is essential for anyone who wants to be found online.

Enjoying a higher rank on SERPS is typically more likely if you optimize your keywords.

Optimized Keywords

Carrying out research and using the most relevant and widely used keywords is essential for any bed bug control company or other business which means more chance of potential customers clicking on your website instead of the competition.

Getting Found

Here, we will take a look at how your company can enjoy a higher number of site visitors, despite the thousands of similar sites already out there.

Google My Business

If a customer enters ‘best bed bug control’ into the Google search box, they can look at a map of the locations close to them as well as a list of company names.

It means that your company’s name will appear on the first page, a great way to boost your online presence. Having a Google My Business page can be more effective than having a website when it comes to promoting your bed bug control business. For your Google My Business page to work, keep in mind the following:

  • Have your information accurate and correct
  • Collect customer reviews
  • Use local keywords

You can get more visitors to your bed bug control website by using keywords that relate specifically to your local area.

An Optimized Website

If the information on your website is clear, informative and accurate a simply designed one-page website can be just as effective as a site with a complicated design.

For a functioning website, use these categories:

Home Page

It’s essential for the home page to be appealing and useful, as it is the customer’s first impression if your company.

Make sure you put something like ‘contact us for a quote today’ on your homepage; a call to action can help to persuade that site visitor to be your next customer. And your customers can get a good feel for what your company is about if you add a short but clear description on that page.

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About Us

Let your customers know why you are better and different than the competition. Whether you focus on values, your typical workday or the expertise of your employees, the ‘about us’ page is your chance to win over the customer.

Services

Whether they are mentioned on the home page or a separate page, list all the services provided by your company.

In Conclusion

A higher ranking in search engine results means more customers. Using solid SEO tactics is vital for any bed bug control company.

If you are looking to squash the competition for your bed bug control company, contact the SEO experts at Canada West Internet Marketing to find out how we can help.

How Voice Search Will Affect SEO

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New changes to the SEO landscape are always around the corner, and with these changes come new methods for small businesses to stand out amongst their competitors. One of these changes is the importance of voice search.

Voice search is primarily utilized by consumers to speak their searches into their phone instead of typing them into Google. Speech recognition has improved vastly in recent years, and tweaking your website to take advantage of this can be extremely beneficial.

There’s a growing number of people using voice search daily. To make use of this growing SEO trend, here are some aspects to keep in mind about how voice search is affecting SEO.

Age Group Matters

According to Google themselves, as of 2014, 55% of teenagers had used voice search. Their study also showed that 41% of adults were also using their voice, and the numbers are still growing.

This means that the next generation of consumers is going to be using voice search more and more. Ranking for keywords is only one part of the equation, as people type and speak in entirely different ways.

What’s more, teenagers and adults also speak differently? If you compare a Google search, you type in a while logged in versus logging out you’ll notice differences in the results. Google personalizes search based on your user profile, and it takes age and past searches into account among many other factors.

As more users use voice search, their profiles will adjust further. If you know your target customer, you can get an idea of what they might say when looking for your services or products and anticipate that to optimize your mobile targeting strategy.

Long Tail Keywords + Location Schema

Before voice search, a mother might type in “Pediatric Dentist + location.” Now, she might speak “I’m looking for a nearby dentist for my son.”

Google will take location into account, as well as relevant words were spoken. Listening to the words your target customers use when they speak about you or your services can be a big clue into what others are searching for.

If you owned a pediatric dentistry, then you would want to make sure you were properly optimized for all relevant schema tags. Schema tags are metadata that informs Google and other search engines what your site is about and relevant to. You also would want to have information specifically tailored to parents of children on your pediatric dentistry site.

Latent semantic indexing (LSI), which refers to what words Google sees as related to main keywords, is still as crucial as ever. Whether they’re spoken or typed, these words and phrases are still taken into account.

The convenience of voice search through mobile phones is making a strong case for its staying power in the future. As the number of voice searches grows, these techniques to appear higher in the search results produced by them will evolve and change. By implementing the necessary adjustments to your strategy now, you can build a firm foundation in this growing trend.

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