Google has announced that customer questions are coming to Google maps, and if you’re a small business, you should be excited. Larger businesses? Maybe not so much.
For the average user of Google Maps, this will certainly help in the day-to-day use of the service, as Google rightly mentions:
“Planning a visit somewhere raises questions ranging from “Does this restaurant provide high-chairs?” to “Are there gluten-free noodles at this market?” To find the answers to such questions, most people use search engines, but often answers are not readily available.”
For businesses, this service will allow you to answer questions from customers right in maps, which will provide the opportunity to engage with customers by receiving a push notification when someone asks a question and the ability to answer in real time, while also adding frequently asked questions right to your maps location for future reference.
However, larger businesses with hundreds of locations may see this as a bit of a nightmare to manage. Currently, there is no enterprise version, so companies will need individual locations to possibly answer questions that are unique to their locale.
For more information, see Google’s News Update here.