The fact that more people are looking to the Internet in search of legal services rather than physical addresses should be enough reason for an attorney to prioritize local SEO. However, online platforms tend to be quite competitive with many professionals competing for visibility.
At any point in time, your rivals are hard at work trying to better your ranking. Below are four essential hacks that will keep you a few steps ahead of the competition.
1. Create a Google My Business profile
When it comes to search engines, Google is by far your best bet. Car accident and personal injury lawyers who possess a Google my business profile (GMB) are in most cases ahead of those without one. The GMB profile is what appears when people search for law firms through local directory listings.
Most prominent legal firms will already have a GMB profile. Here is a description of how you can claim the benefits of such a provision.
- First, start by searching the name of your entity in Google.
- Once you spot the knowledge graph card of your firm, scroll to the bottom and click the ‘Are you the owner?’ link.
- The final step is to verify the entity’s ownership details.
Google offers its clients two options in the verification process. You can opt to verify details by phone or via email. The phone option is ideal for companies that have maintained a physical address for an extended period.
Upon verification, the next step is to edit your profile.
2. Adding a profile photo
Before you proceed to add pictures of your firm, take the time to proofread to ensure your details are up to date, complete and accurate. The more photos you add, the more likely you are to rank higher in the local three-pack.
There is evidence pointing to a positive relationship between a higher ranking and posting many images in a GMB platform. A gallery of 20 to 40 pictures is considered standard for a company. Do not shy away from getting innovative with the shots.
Below are some essential tips on how to go about it:
- Showcase your office amenities, make sure your images capture both the interior and exterior appointments
- Be sure to include your entire team, from employees to partners
- Provide precise details in your area of specialization in the legal field
- Ensure the company logo is visible
- Have a captivating marketing quote or tag to capture readers attention
3. Applying crucial adjustments to your website
Optimizing your onsite SEO is one of the productive ways you can bank on to rapidly ascend the local rankings. Begin by creating a location-based page; come up with a few keyword phrases to boost your rank. A typical expression would sound like ‘car accident attorney Las Vegas’, ‘Las Vegas personal injury lawyer’ or ‘Las Vegas Car Accident Lawyer & Best Personal Injury Attorney.’
Below are a few tips:
- Highlight the location in your page
- Ensure the keyword phrase appears in your title, headings, descriptions, and URL. For example, we have included our keyword and branding in the title for another one of our sites: “Phoenix SEO Consultants – The SEO Arizona Experts – Search Engine Optimization Company.”
- Make sure the keyword appears as a photo file
Another neat feature is to have the name, address and contact appear in the header. These three details should feature on each page, especially those that attach to your public profile. Include this information in your web listings for consistency.
Page loading times: there are specific measures you can adopt to reduce lag in the loading of your profile. Take advantage of modern technologies such as AMP pages to achieve this objective.
Sufficient content: thoroughly research about how to phrase keywords in your profile page. If possible include a comprehensive article that explains what you offer. Keep an eye on what other players in the field are doing. Compare the depth of content and make changes accordingly.
4. Build a suitable citation for Internet search purposes
To make your venture grow and realize its potential, you will want to have the business mentioned on other sites such as social media platforms and business directories. An excellent citation will propel you to a higher ranking on Internet searches.
If you trust your creative skills, you can opt to create the citation on your citation or use powerful citation building tools such Yext. With Yext, you get to have your company’s details posted on thousands of renowned websites. Yext will swiftly update any adjustments you make to ensure consistency. The cost of enjoying this privilege is quite insignificant as is unlikely to go beyond the 400 dollar mark in annual subscriptions.
As an attorney, you should also prioritize marketing your profile via legal-specific business directory listings. Avvo remains one of the most reliable when it comes to profile claims. Avvo carries a lot of significance and will in most situations rank first when it comes to keyword phrase search.
Having a proper citation in place goes a long way in boosting the online presence of your firm. A study conducted by Moz unearthed some interesting findings. The report shows that companies with high levels of consistency have a better rank In comparison to those with varying details.
It is no secret that most personal injury and car accident attorneys offer most of their services in their local towns and cities. Engaging in this practice will make your profile much conspicuous to your target clients. Ranking on the first page of a local search is a big steal and can help you muscle out your rivals. Bear in mind that the more identifiable you are in the listings, the more customers you are likely to serve.