Organic traffic is one of the most important factors when looked up from the SEO perspective. Increasing the organic traffic of your website is no common task. But by applying certain SEO strategies by digital marketing agency, the organic traffic can be made remarkable. Organic traffic is relevant and targeted hence it will indirectly help you increase the sales. Generally, organic traffic has the higher chances of converting than the traffic from social media or any other such resource and also organic traffic is more consistent. Top hacks to keep in mind while the process of increasing the organic traffic to the website are provided below:
As we know, backlinks have been an important factor in SEO. Surely, they provide traffic, and few of them may also convert, but at first, you need to figure out which of those links help you with better rankings and which of those are the threat for your search engine ranking. As bad backlinks can not only affect your search engine ranking but also reduce traffic. So, if you are seriously thinking about increasing the organic traffic, remove these. Although they can not be avoided totally, but more the number of bad backlinks in your website, lesser the organic traffic. A number of low-quality links can even create Google penalties instead of better ranking.
Along with bad links, there are links which help you increase your ranking, but the interlinking should have been done with strong links. And by the good internal linking system, powerful backlinks can be easily produced. When you link your relevant posts, you can create quality links and make use of the anchor texts. These are valuable links from SEO perspective. When you have a powerful interlinking system to create your backlinks, there are least chances that the backlinks would be bad or unused or a threat to the Search Engine ranks. Having a powerful interlinking system can also avoid bad backlinks totally and would totally provide you worthy backlinks.
C) Optimize Your Metadata & Content
When Google puts your website for ranking, your Metadata is the first thing noticed by Google. Along with that, the presence of keywords in the first paragraph of your content. So to gain better ranking, you should optimize the metadata and the content of your website. If your metadata contains information regarding the user’s queries, the chances of the higher ranking increases for your website. And when talking about organic traffic, there are certain things to take care of while optimizing, which can be meta title, descriptions, keywords, image titles and description. Also, keep the most important keywords in the first paragraph. But see that there is not that much keyword stuffing.
D) See That The Quality of Your Content Remains the Same
Being familiar with the growing technology, you might have heard the most famous quote “Content is King”. Yes, it is! The quality of content is the universal factor for better Search Engine Ranking. Eminent content will spontaneously attract backlinks, social media shares and will improve the overall user experience on the website. Good content is no more in trend; contents must be outstanding and unique. Don’t just write and publish, instead concentrate on quality and make the content exclusive of all. Not only in attracting traffic, but quality content will also be helpful in better search engine rankings.
E) Contribute to the Reputed Sites in Your Industry
One of the best marketing strategies is to promote your website on certain reputed sites! Become a contributor to the most popular websites from your niche. In this way, you can get maximum attention for your website as it would be mentioned in an established community and earn traffic. Along with potential traffic, you can also earn backlinks with a better impact on SEO. Keep in mind that if you have guest blogged on a low-quality website, it would have a negative impact on search engine ranking. So select the website wisely.
After following these, keep analyzing your traffic on a regular basis. Also, keep checking which of the hack worked out and which didn’t. And then take further steps accordingly.
- Harshal Shah is CEO and founder of Elsner Technologies, a global IT consulting and web development company Specialize in Magento Ecommerce development. He is a tech evangelist with a reputation to provide optimum solutions for business automation and solving real life problems with the power of IT.