For those who have noticed a considerable decrease in the amount of traffic heading to your website, it may be due to the fact that your site has dropped in its ratings. Why? The Panda update.
Perhaps you have old pages sitting on the domain, or maybe the pages you created have short amounts of content. If this is the case, you may find it useful to conduct a Panda audit. This article is going to review the various ways whereby a website can be reformed and renewed in a Panda recovery. While the Panda update may have damaged a website’s ratings, it is still possible to bounce back on the web and quite easily so.
1. Gather The Data
The first step as part of the Panda recovery is to gather data. This must be done so that you will be able to figure out what parts of the website will benefit from the changes being implemented as part of the Panda recovery. It is recommended that you create a list of the webpages when gathering data so that you have a method of looking over all the pages carefully for various discrepancies.
Once the webpages have been noted, it is necessary to determine which of the webpages are indexed in Google. This can be done by performing a website search on Google. When the pages are listed, you will be able to identify where the problems are and where the changes will need to be made.
One of the greatest problems is duplication on pages with duplicate URLs being a great issue. If you come across any duplicate URLs currently indexed in the Google engine, it is vital that you correct this problem immediately by deleting one of the URLs. This deletion will eliminate any chance of duplicate content penalties allowing the website to bounce back during a Panda recovery.
Weeding out duplicated content is an essential aspect of the Panda recovery process; therefore, this theme will be discussed as far as the Google Panda update is concerned as it is one of the reasons you may face a penalty.
Once the list of indexed URLs has been viewed for duplicate items, it is necessary to review each page to identify any duplicate content on the pages of the website. If any duplicate content is found on the websites, it is essential that the content is deleted immediately as Google may have already highlighted the content for penalty notification. To avoid this, you should be deleting duplicate content at all times to ensure it cannot harm your website.
Leaving penalized content on a website, irrespective of whatever the content is, could prevent the site from experiencing a Panda recovery. The deletion of duplicate content, and constant vigilance that duplicate content is not available on any of the websites, will help the sites recover a great deal faster from the Panda update.
2. Optimizing The Webpages
A second significant Panda recovery tools is the accurate optimization of the on-page SEO. Optimizing webpages is far more than merely tweaking keywords and other aspects on the page, and this must be considered when completing a Panda recovery.
One area where you could benefit from the Panda recovery is the updating of current webpage content. If the content is filled with keywords, but to the point that it may be stuff this may be a problem; therefore, you would do well to update the content and dilute the amount of keywords included providing the Google spiders with new content to crawl.
As we have mentioned above, it is essential all duplicate content is deleted; however, if there is keyword stuffed page content that can be saved you should attempt to update the content instead of removing it. According to an SEO Edmonton team of experts, “The content can be updated by adding new information, cutting back on the keywords and making it more readable for visitors to the website.” It is important that visitors find the article beneficial and relevant to the website topic or they may not choose to spend time on the website.
Updating the content through modification and addition of new content can be a challenging procedure and is very time-consuming; however, it is worth every second spent on the item. By adding new content to the webpage, you will be providing the Google spiders with new information to crawl and increasing the benefits to the overall Panda recovery process.
Despite mobile optimization not technically being an aspect of the Panda recovery process, Google is considering penalizing websites that do not offer mobile-friendly accessibility features as of April 2015. If a website cannot be accessed on mobile devices, it is likely they will drop in Google search rankings; therefore, the website and business will suffer. To ensure this is not your business, it is recommended you make mobile optimization a priority.
By using all the Panda recovery techniques listed above and taking them into consideration, you will have a greater chance of recovering from the Google Panda update issue.