There is one way that we constantly explain search engine optimization and that is that search engine optimization is the modern real Yellow Pages phonebook. What do we mean by that? If you are over the age of 35, then you probably remember the olden days before the Internet took over and before Google became our one source to find all the information in the world. Back in those analog days, when the real Yellow Pages phonebook ruled the day, you Could not run a successful business without being listed in the real Yellow Pages. Matter of fact, if you wanted real exposure, you would pay for a graphical or photo ad in the Yellow Pages.
Well, things aren’t that different today. The only difference is that the real Yellow Pages has been replaced with Google and the Internet. Whenever people are looking for any business, service or information they jump on Google and they do a search. The goal of search engine optimization is to be found when people are performing searches that relate to your industry, your services and the type of products that you offer. That is how search engine optimization helps you. It is like buying ads in the old school real Yellow Pages, it allows you to be found, it allows you to build brand recognition, and it allows those people to choose you to do business with. So search engine optimization is just a tool that we use to rank higher in Google so that when searches are performed you are one of the top companies that they find. You want to be ranked highly because it gives you more visibility and the more visibility, the more interaction you will have with these potential customers.
What exactly is search engine optimization?
It is a collection of techniques that allows you to rank high in Google searches. But it is much more than that. It is a multi-tiered approach to ranking. Search engine optimization includes creating high-quality content on your website so that when people click on your site they will have great information, great articles and they will see you as an authority on the subject. We also see content creation as a tool to build rapport and trust. You want to write content that is very juicy, and that will make people bookmark your site and share it with other people.
There are other search engine optimization techniques such as building links to your website from authority sites and sites that relate to your industry. Search engines rank sites based on perceived popularity. With the Internet that means the amount of relative and high-quality links that come from valuable websites that Google and other people trust linking to makes you more attractive. It is much like high school and being one of the cool kids. If the cool kids think you’re cool, other people will think that you are cool too, and that is basically what linking is all about.
There are also techniques like on page search engine optimization, and that is just formatting your website in a specific way that makes Google’s algorithm and robots able to explore your site and know what it is about.
So what is search engine optimization, it is definitely something that you have to do if you want to be more profitable, if you want to make money from all these people who are searching the Internet looking for the type of things that you provide, it is something you have to do to be competitive because if you are not doing it, and your competitors within your industry are doing it, then they’re taking all the money. In essence, it is a tool that allows you to become more popular within Google searches so that you can rank high and make more money.
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