Just as Google loves valuable content, the search engine also loves meaningful content. It is not about keywords anymore. It is about creativity in using keywords in the context and topic. The more you dispense valuable content, Google ranks you higher. The question is, how do you build search engine optimized content that will incorporate all your users?
Blogging is the Key to User-Friendly SEO
Getting an improved search engine ranking entails having many indexed pages regarding your products or services. Having a single page for the services is not enough. As the renowned expert, Hubspot said; more indexed pages guarantee more opportunities for you to appear in search engine. By this, you generate enormous traffic to your site in organic search. The strategy is ensuring that you don’t replicate your content. Therefore, it requires creativity to come up with different topics related to your products and services. Here, it is possible to shed light on readers’ questions relating to your post.
Are you trouble about how to create blog content that is search engine friendly and that which server your readers? Worry no more since all you have to do is:
Get a Grip on the Logistics of Blog Optimization
Mastering the Google algorithms is a daunting experience. However, it is possible. The keyword is an essential aspect of attaining the gateway to Googles world. It is therefore advisable that you bookmark and check in regularly. You can optimize the content of your blog in many ways. Here are some top-notch aspects of getting you up the ladder.
Start with a Topic and a Long-Tail Keyword
After deciding on the niche you want to explore on your blog, attach a longtail keyword to complement it. Do not put many keywords on your blog whatsoever. Google won’t recognize you for that. When adding keywords, you should not let your post lose the natural feel. Using long tail keywords garners you qualified visitors to your site. Unlike when you use small keywords. A long-tail keyword separate onlooker from people who will convert.
The keywords should feature in:
Page titles
Headers and body
URL
Meta descriptions
Optimize Images for Google to Index
For Google to recognize you, you should employ the following guidelines:
Stick Google image formats- google supports images that are in BMP, GIF, JPEG, PNG, WebP, and SVG. However, for blogs, it is advisable that you use JPEG images.
Relate your filenames to the image- sometimes the images may fail to load for a user. Therefore, relating the name to the image will save the reader the hassle of having to guess the image. Google uses image filenames as snippets to search the image.
Update image alt text- search engines won’t recognize an image. Therefore, you have to give an in-depth description of your products or services. You should make your content easy to understand. Hence, it is advisable not to flood the content with keywords.
Build with the right links
When creating your blog, you should join it to the correct links. Creating links is essential especially when you want to prove your authenticity with search engines. However, you have to do the linking effectively. Link your blog post to web sources that relate to your post. Therefore, you should reach out and know your category. By this, you will not mislink your post. You get discovered by many when you associate your blog page with specific links that have authority. The links will give your content significant exposure that will generate substantial leads to your site.
However, links from Joe Shmo on Blogger are not authoritative. You should not use them whatsoever.
GIVE IT TIME
Just as in all things connected to Search Engine Optimization, you have to exercise patience. You have to give it time to get stable. Many of the sites took decades to get a grip on search engines. They did not give up. Some are reputable in producing converting traffic every month. There, it is not time to give up when you don’t get enough audience or even positive responses. You should remain dedicated to the course and post consistently. Remembering that many started where you are should give you strength to carry on. Your persistence will undoubtedly yield to something remarkable.
Looking for more information in regards to SEO? Contact Canada West I.M. today!
Canada West Internet Marketing 10050 Jasper Avenue #2020c
Edmonton, AB T5J 3R8
(780) 628-7535
Most customers look for a bed bug control company online, making it a challenge for companies to find new customers. An estimated 82 percent of customers carry out their research online making it vital to have a robust online presence.
You can up your SEO game by implementing some of these useful tips.
Keywords
All the web pages that include a specific keyword will be displayed in the search results when potential customers search using a keyword. Whether it’s with Google or another leading search engine, using keywords is essential for anyone who wants to be found online.
Enjoying a higher rank on SERPS is typically more likely if you optimize your keywords.
Optimized Keywords
Carrying out research and using the most relevant and widely used keywords is essential for any bed bug control company or other business which means more chance of potential customers clicking on your website instead of the competition.
Getting Found
Here, we will take a look at how your company can enjoy a higher number of site visitors, despite the thousands of similar sites already out there.
Google My Business
If a customer enters ‘best bed bug control’ into the Google search box, they can look at a map of the locations close to them as well as a list of company names.
It means that your company’s name will appear on the first page, a great way to boost your online presence. Having a Google My Business page can be more effective than having a website when it comes to promoting your bed bug control business. For your Google My Business page to work, keep in mind the following:
Have your information accurate and correct
Collect customer reviews
Use local keywords
You can get more visitors to your bed bug control website by using keywords that relate specifically to your local area.
An Optimized Website
If the information on your website is clear, informative and accurate a simply designed one-page website can be just as effective as a site with a complicated design.
For a functioning website, use these categories:
Home Page
It’s essential for the home page to be appealing and useful, as it is the customer’s first impression if your company.
Make sure you put something like ‘contact us for a quote today’ on your homepage; a call to action can help to persuade that site visitor to be your next customer. And your customers can get a good feel for what your company is about if you add a short but clear description on that page.
Let your customers know why you are better and different than the competition. Whether you focus on values, your typical workday or the expertise of your employees, the ‘about us’ page is your chance to win over the customer.
Services
Whether they are mentioned on the home page or a separate page, list all the services provided by your company.
In Conclusion
A higher ranking in search engine results means more customers. Using solid SEO tactics is vital for any bed bug control company.
If you are looking to squash the competition for your bed bug control company, contact the SEO experts at Canada West Internet Marketing to find out how we can help.
When starting or trying to grow a business, many entrepreneurs overlook the power of blogging as a marketing tool. An up-to-date and relevant blog can be your most effective and high-converting marketing tool. Not only do blogs bring more traffic to your site, but they also help to convert visitors into leads and establish your business as a trusted source within your industry.
If you don’t have a blog for your business or are looking to re-energize your current blog, follow these tips for making the most out of blogging for your business.
Blogs Drive Traffic to Your Website
There are several ways that blogs drive traffic to your website. To begin with, every time you post to your blog you are adding one more page that is indexed and can return results for search engines. Therefore, adding more blog posts increases the likelihood that your page will appear on (and at the top of) the search results page. Frequent updates and posts to your blog signal to search engines that your site is active and should be checked regularly.
Blogging also creates more opportunities for you to reach social media audiences. Every post you make has the potential to be liked, shared, retweeted, and so on. The more times this happens, the larger your audience will become, which should equate to more site traffic. You can also draw from your posts to create your own social media content, saving you time when trying to create content for all of your social media sites.
Types of Content that Drive Traffic
There are many different types of content you can share on your blog, but some have proven to be more effective than others in driving traffic to your website. The two content types that are most successful at driving traffic are “How To” articles and infographics.
How to Articles – How to articles are very effective in driving traffic to your site because there are endless options for topics. They also have great potential to include long tail keywords, which search engines love. How to articles provide value to your potential audience and quickly turn them from visitors into loyal followers. When people realize they can go to you for reliable help in solving issues they are facing (exactly what how-tos are designed to do), they are more likely to check back with you in the future and to share your information with friends, family, and colleagues.
Let’s take a look at a successful how-to article from VitaMedica, a leader in the health and wellness space. In this how-to article, VitaMedica addresses a topic that both current customers and new visitors are interested in. By focusing on a topic that has a lot of search volume, it is more likely that they will draw visitors to their site who are searching for this term. With higher search volume comes more competition, though, so it is usually more difficult to rank your blog post for a highly searched term. Just something to keep in mind when choosing your how-to article topics.
Infographics – Infographics have become extremely popular because of their ability to take complicated ideas or topics and explain them in a quickly digestible visual way. Infographics are shared, viewed, liked, and linked to more than any other type of content. In fact, according to Hubspot, infographics are liked and shared three times more than any other type of content, demonstrating just how powerful infographics are when it comes to driving traffic to your site.
This next example comes from SmartMove, a division of TransUnion. While SmartMove has a wide selection of infographics, let’s take a look at their most recent infographic. The purpose of an infographic is to visually represent data to make it easier to digest the information rather than just reading it. While the information in this infographic could be put in a simple blog post, it is easier for the reader to understand the data when it is represented in this fashion.
Blogs Convert Traffic into Leads
With blog posts generating higher volume traffic to your site, the next step is to convert those visitors into qualified leads. To do this, you should include at least one call-to-action (CTA) on all of your posts. Your CTAs should include some kind of offer to the site visitor that will encourage them to submit their contact information. These offers can include anything from free templates, tools, eBooks, how-to guides, white papers, etc. – really anything that you can offer that provides even a small value to the visitor will help convert more of your traffic into leads. Two highly effective types of content that help convert traffic into leads include white papers and webinars.
Whitepapers – White papers are an effective way to create demand for your product or service without being pushy or using high-pressure sales tactics. The purpose of a white paper is to provide an in depth look at a particular subject that is related to your industry. It allows you to show your potential customers that you have extensive industry knowledge and can address the questions that they want to be answered. This warms the audience up to both your product and brand before the sales pitch ever begins.
A great example of how to effectively use white papers to generate leads is from DocuSign, an e-signature software company. In this white paper, DocuSign goes into detail on how to solve common HR problems by doing paperwork digitally. Before they offer up the high-quality content to readers, they require that the visitor input some information. This allows them to generate leads in return for in depth information on topics potential customers are looking for.
Webinars – Webinars offer potential clients a great opportunity to engage with your company in a more personal way, helping to create an emotional connection to your brand. By hosting webinars, you give attendees the opportunity to ask questions and get a better understanding of how your product or service can benefit them. Having these personal interactions not only helps to create a connection with potential customers, but it also helps you and your company get better insight into questions, concerns, and issues your target audience is facing, which allows you to create other types of content that are both timely and useful.
Our final example comes from Fi360, a financial software company. Fi360 lists all of their previous webinars and gives users the opportunity to not only download a recording of the webinar but also the slides presented. While it is helpful to have potential customers join the live webinar so that you can answer any questions that they may have, it is important also to allow users to access the recordings if they cannot make it at the scheduled time.
Blogs Help Establish Authority
By answering common questions that your target audience has, your blog can become an effective tool for establishing you as a credible and reliable resource in your industry. When your company has high-quality posts that answer questions, explain issues, or offer other valuable information, then potential clients will refer back to your blog on a regular basis. Furthermore, your sales team will have a highly effective way to respond to client questions and give them something they can easily reference over and over again, even after the sales contact has ended, which in turn keeps your brand at the forefront of their minds.
Conclusion
Your blog is an essential part of creating an effective marketing plan. Your blog can increase site traffic, convert traffic into leads, and establish authority. By creating strong blog content in a variety of ways and adding great call-to-actions, your blog will quickly allow you to attract and convert more leads, ultimately benefiting your bottom line for a fraction of the cost of many other marketing tools.
Being a sound web designer takes a combination of skills. When making a web page, one has to analyze and arrange a lot of information in the most appealing way. The schedule of work is in most cases systematic. Planning, execution, general marketing, and effective communication are the primary areas to consider in this field. With this kind of demands, one must replicate what they have learned in class smartly.
What are the attributes of a sound web designer
Creating a good web design is not all about having the right education. What you learn in class provides a foundation that you are to build on as you practice. In such a profession, you have to be active in the field. That is the only way that you can gain experience on how to handle various situations that might come up. Being aggressive is what will make you stand out from the rest as a web designer.
Have the right communication skills
Without communication, there is no way a client and a web designer would understand each other. Execution of work would become very difficult and time-consuming. Proper communication is the foundation of a good web design. It is an assumption that computer geeks in most cases are not talkative. When it comes to the field of web design, one must free themselves from such a mindset.
When marketing your skills, you must be able to sell your idea to a client in the most appealing way. Even though you have a lot of technical knowledge, to walk a client through the design, you have to explain things in a simple way that they can understand. Most of the time, queries arise on the quality of work done. In such situations, you have to be keen and understand the issue. Even if the client is furious, you must make sure they are at peace. Assure web design is something to marvel about once complete.
Learn how to market your products
Due to the high demand for web designs all over the world, it has become a very lucrative field. Very many people are now offering web design services across the globe. With such kind of competition, one has to be creative if they are to get and maintain clients.
As a designer, you have to update yourself on market trends continually. Be willing to venture out and market your work to a variety of clients as you also listen to their reviews. To have an upper edge, ensure you provide quality work and at a competitive price.
The importance of having a good plan
The whole process of web design is tedious and requires you to go through a lot of information. For one to make work more relaxed, it is beneficial to have a well thought out plan. The nature of the program will depend on your scope of practice. Before coming up with the schedule, as a web designer you need to understand what the client wants clearly.
Breaking down the workload into a three-part plan is an easy way of arranging tasks. Research is ideal for the first item. During this time a thorough scrutiny of the client’s ideas will take place. The web designer will also consult with other technocrats in the field.
The second item can be consultations with the client to establish what they desire. In this phase, the client will avail all the necessary details, and any queries will be sorted out. The last item will be coming up with a pre-design plan to guide the implementation of the web design.
The planning process can be tedious and time-consuming. It may seem convenient to skip, but in the long run, it assists you to save time and also acts as a map to guide you through the whole process. The plan will also help you allocate resources appropriately.
Provide the necessary checks and balances
Even with a perfect plan, poor execution of task will eventually result in an average web design as the final product. It is good to evaluate the progress of your work regularly. The practice will help you point out mistakes if any.
You are your judge in this type of projects, and you need to be very honest with yourself when you review your work. As a way of improving on quality, you can ask other experts in the field to evaluate your work. Such a move will help point out any errors that you may have overlooked.
Maintaining the expertise of a web designer
In most cases, it is easy to confuse a web designer with a graphic designer. Though the two are very skillful when it comes to computer graphics, they utilize the skills differently. A graphic designer will mostly dwell on printed based projects while a web designer specializes in web-based projects.
With such a clear distinction, it is crucial that during web design, the web designer sticks to the principles of designing a web page. The target audience at the end of the project will require fulfillment of all the objectives.
In some instances, a graphic designer can advance to the level of execution of web designs. Even with experience, they still lack some technical skills necessary for a web design to be perfect. For anyone wishing to become a designer, they should be willing to invest time and resources in the field.
Understand the market you are operating in
When it comes to technology, you have to strive to keep up with new developments. Within a very short a lot can change an especially in the field of web design. Clients are on the lookout for anyone who can come up with something new and exciting. No client wants to have a flat web design after investing money.
As a web designer, you must continuously read the news and interact with other designers. The approach will help sharpen your skills. The Internet is an excellent source of such information. Keep in touch with other web designers and learn what they may be doing differently. What separates good web designers from sloppy ones is the fact that they have an open mind are willing to try out new things.
Experience is essential in the execution of work in web design. The fact that you went to school does not make you a sound web designer. You have to practice so that you understand what the expectations and huddles of dealing with a client are. In the process, you will also make mistakes that will help you improve the quality of work.
To gain skills you have to develop interest early enough. If one is still in school, it is wise to invest your free time in the field working on projects with senior web designers. Such an initiative will leave you informed and create a good network that you can rely on once you finish school. Experience is not a one day. It is a continuous process.
When you need a job, a firm will usually require details of your previous engagements in the field. That extra time you spend in doing practical work will, therefore, benefit you in the long run. While on such duties, it is vital that you are very observant and as for clarifications so that you can learn and improve on what you have been learning in class.
Have good organizational skills
Web design is a very involving process. Without proper organizational skills, you can quickly leave out relevant information. Having excellent organizational skills is also a selling point when dealing with clients. It creates an appeal of seriousness.
It takes straightforward steps such as arranging your computer files. Pictures, texts, and graphics in a folder with proper labeling. Having a list of activities is also an easy way of maintaining organization in your day to day activities. Make this a habit and your work will be easy to coordinate.Have a business mind when dealing with clients
As a web designer, you can either be in salaried employment or work on freelance. It is a competitive field, and you will have to deal with some challenges to remain relevant. A web designer should not only think of creating a web page.
To the client, it is a business asset and should be in such a way that it provides a link to business opportunities. Those visiting the site should get all the relevant information in the most convenient way. Such a page is the client’s image to visitors. As a designer, always think of how you can expand your business.
Have a good working relationship with other web designers
To flourish in the industry, you have to work continuously with other designers. A good relationship will encourage sharing of valuable information such as potential customers and the new trends in the industry. In case you employ other designers, create a good working relationship. Delegate tasks that one can easily handle and assist them when they experience difficulties.
Have an impressive job record
As a web designer, you deal with current designs. A customer will like to see that you have successfully done a variety of jobs in the past. Such a good portfolio gives them confidence that you can deliver high-quality work. If you want to get right pay for your work, you must always provide a web design that is impressive. Be on the lookout for any information that can help you improve your work. Being a sound web designer is all about sacrifice. With the right attitude, you will not only earn but at the end of the day have a smile for engaging in something that you love.
Instagram was created in 2009 as a photo sharing app. With continuous updates, it now allows sharing videos, Instagram stories and also broadcasting your live videos. I have observed that with these updates everyone talks about using Instagram stories, videos, photos and other features but Instagram live streams are one feature that is underused. So, today I am going to talk about this feature. And I hope I will make you all understand that how you can use Instagram live for your business and why you should be using Instagram live for your business
What is Instagram Live?
To understand this feature first, you need to know what it is. Instagram Live videos don’t restrict you to a limit of 10-seconds videos like Instagram stories and videos, but you can broadcast live video session for up to an hour. Instagram Live is an incredible channel to gain followers on Instagram fast and engage with them, as well as it helps you with your larger business goals.
Until recent updates, Instagram Live videos are just gone when you end your broadcast but now you have the option to share your Live Broadcast Video for next 24 hours, or you can just discard it. It is entirely up to you.
How to Use Instagram Live for your Business?
After knowing what Instagram Live is, your next question would be how you can use it for your business. Well, to answer that I am going to share with you all Instagrammers how you can use Instagram live for your business.
Live Question/Answer Sessions: You can use Instagram to engage your followers and reach your targeted audience by using Instagram Live sessions. You can use this feature by starting interactive Q/A sessions in which you can answer all your followers’ queries that they ask in a live video right away. It is the best way to increase your engagement with your audience by interacting with them.
Behind the scene tours: Another way to use Instagram Live for your business is by starting behind the scenes tours. People love to watch what is going on behind those curtains especially behind the curtains of businesses. This increases the authenticity of your business in the eyes of your viewers. You can show people how you add final touches to your products, show them how your team works behind the scene, you can show them how you train your trainees for a workout, behind the scenes of photo shoots, etc.
Event streaming: If you attend any event that is related to your business or if you have your event going on, you can live broadcast it on Instagram to engage your followers who don’t get a chance to attend that event. It will increase your number of viewers on your Instagram Live and helps you reach your target audience. Your presence there and your commentary on the live event make your live session more interactive.
Use Instagram Live for a class, tutorial or demo: Instagram Live can be used to show your customers how your products and service work through your live tutorial and demos of your newly launched products. It means businesses can host live video classes to teach their customers how to use their product or service. It will help you highlight your product features and boost sales for your businesses. It can also be used to host Live Instagram classes. For instance, makeup artists can host live video sessions for makeup classes or tutorials, etc.
So, you see there are many ways to use Instagram Live for your business. You just need to be creative in making your Live sessions more interesting, interacting and engaging to make full out of this Instagram’s feature.
The next question I am going to answer is why Instagram live is useful for your business. For that, I would say that Instagram Live is another best way to engage your followers with your business. It helps you become discoverable to your targeted audience. As according to Instagram algorithm the more your stories and posts are engaging the more are the chances that your post will reach your targeted customers feed, same is the case with your Instagram Live Videos if you succeed in driving ton of engagement and viewers on your Instagram Live video, you will end up on the explore page of Instagram, and you will be able to expose your business to more people, gain followers on Instagram fast and convert them into your potential customers.
Instagram live is the place to build up your trust relationship with your followers. It will help you boost sales for your business. You can broadcast whatever you want to for your customers, but make sure to make your Instagram Live engaging enough to make full out of this.
This was all about Instagram Live. So, if you are running your business on Instagram, I would suggest you do check out this feature and make full use of it if you haven’t had the taste of this yet. Good luck with and happy broadcasting!
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