Newcomers to the SEO ways often make some errors along the path because they are not aware of all the SEO factors or just do not fully understand them. Added to this truth is the fact that the fluctuations of SEO are unpredictable, the practices and methods that proved so effective a couple of months ago can be obsolete tomorrow.
Nevertheless, it is easy to remain on the correct path by regularly checking in with the current flows of the web so that one stays abreast with the latest developments and effective techniques. Following is a short compilation of some important Do’s and Don’ts for SEO what remains of 2016.
1. The Google Keyword Tool
There is an important purpose for this essential tool and leaving it out can seriously reduce your visibility online. This tool can tell you exactly which query searches are used to find your product or service and which keywords to include in your content to make yourself more visible to the search engines.
Do: Aim Low
Pick low-competition keywords; avoid the mistake of choosing the high traffic keywords, with the competition what it is you will never land any attention. Instead, go for one of the less used keywords or long tail keywords and you are more likely to improve your rankings.
2. Social Media
Don’t: Limit Yourself
Never limit yourself to just one platform. Being one of the best sources of traffic, it would be detrimental to neglect searching out the top three platforms where your specific clients can be found, and creating and active account to present new content to this valuable advertising space.
Do: Invest Consistently
Take the time to invest in at least one of these platforms and build up sufficient site authority by networking with the leaders in your niche and consistently updating your account with fresh, valuable and informative content.
3. Blog Posts
You and I both know that the content you are posting on your blog is solid gold. If we could only convince the rest of the world of the same, we would be in business.In other words, you can’t assume that just because you have put it up on the web, your audience is going to start flocking in by the millions. You will have to promote ó till you’re blue in the face.
Do: Promote, Promote, Promote
Promoting your written blog work is not pompous, it is caring. You have come across an answer to the very needs of a particular section of the demographic, and the only way for the solution to reaching them is by you making a big deal about it. It will require much determination and perseverance, but never leave out the creativity and ingenuity, and you will see tremendous results very soon.
As with many things in life the magic is not in what you do but how it is done. In SEO, it is the insightful plans performed with consistency that get the most results.
For example, it’s not so important if you publish fresh content every day, week or month. What is crucial here is that the content is both valuable to the target audience and consistent enough to be depended on.
In the end, this small article hasn’t even scratched the surface. There are many more key factors to include and major minefields to avoid on the way to a truly successful SEO campaign. Nevertheless, these are by far the most pivotal and by addressing these aspects of your campaign you can effectively optimize the results you receive.