Do you use YouTube to promote your business? The growth of video marketing has been a significant trend in recent years, and YouTube has the potential to produce great exposure for a business especially if you take advantage of all the features it has to offer. This means fully optimizing your channel and videos to ensure you get the best returns from the videos you create. Let’s take a look at some of the benefits of fully optimizing your YouTube channel.
The creation of a YouTube channel provides an excellent opportunity to promote your brand. This starts with naming your channel and the ability to upload channel art and an icon which can be used to match your business identity. If someone lands on the home page of your YouTube account, you want that first impression to be a good one and also to make it obvious what your videos have to offer the viewer. The layout of your channel allows you to create a trailer video which is a great way to engage a new viewer initially.
Good User Experience
A fully optimized channel will make it easy for any visitor to find their way around to discover the videos they would like to view. The introductory video on your home page can help them to do this, and you can also encourage people to subscribe to your channel at this point. As you upload more videos you can arrange your layout to show playlists you create and popular uploads. This all helps to keep people on your channel and more likely to become a subscriber.
Cross Promotion Opportunities
There are several ways to direct people to your website and your other social media sites through the correct optimization of your channel. The first way you can achieve this is by adding links to the sites you want to feature, and this will appear at the top of your home page. There is also an about section which you should fully complete as a description of your channel and business, and the links you create to your website and social media sites will also show on that page. If you have another related YouTube channel, you could also link to this through the featured channel option.
Search Engine Rankings
The way you optimize your channel will help it be found by people searching online and in particular in YouTube’s search results. The naming of your channel and description will contribute to doing this and you can also add keywords to your account through the advanced settings of your channel. This can all be enhanced by fully optimizing each video you upload by choosing the right title, description, and tags. The correct online optimization and building of authority will enable your videos to rank well both on YouTube and Google which will lead to more shares and subscribers.
YouTube provides a great marketing platform for your business, and if you optimize your channel in the right way, you will reap the benefits in the long term.