New changes to the SEO landscape are always around the corner, and with these changes come new methods for small businesses to stand out amongst their competitors. One of these changes is the importance of voice search.
Voice search is primarily utilized by consumers to speak their searches into their phone instead of typing them into Google. Speech recognition has improved vastly in recent years, and tweaking your website to take advantage of this can be extremely beneficial.
There’s a growing number of people using voice search daily. To make use of this growing SEO trend, here are some aspects to keep in mind about how voice search is affecting SEO.
Age Group Matters
According to Google themselves, as of 2014, 55% of teenagers had used voice search. Their study also showed that 41% of adults were also using their voice, and the numbers are still growing.
This means that the next generation of consumers is going to be using voice search more and more. Ranking for keywords is only one part of the equation, as people type and speak in entirely different ways.
What’s more, teenagers and adults also speak differently? If you compare a Google search, you type in a while logged in versus logging out you’ll notice differences in the results. Google personalizes search based on your user profile, and it takes age and past searches into account among many other factors.
As more users use voice search, their profiles will adjust further. If you know your target customer, you can get an idea of what they might say when looking for your services or products and anticipate that to optimize your mobile targeting strategy.
Long Tail Keywords + Location Schema
Before voice search, a mother might type in “Pediatric Dentist + location.” Now, she might speak “I’m looking for a nearby dentist for my son.”
Google will take location into account, as well as relevant words were spoken. Listening to the words your target customers use when they speak about you or your services can be a big clue into what others are searching for.
If you owned a pediatric dentistry, then you would want to make sure you were properly optimized for all relevant schema tags. Schema tags are metadata that informs Google and other search engines what your site is about and relevant to. You also would want to have information specifically tailored to parents of children on your pediatric dentistry site.
Latent semantic indexing (LSI), which refers to what words Google sees as related to main keywords, is still as crucial as ever. Whether they’re spoken or typed, these words and phrases are still taken into account.
The convenience of voice search through mobile phones is making a strong case for its staying power in the future. As the number of voice searches grows, these techniques to appear higher in the search results produced by them will evolve and change. By implementing the necessary adjustments to your strategy now, you can build a firm foundation in this growing trend.
- Nick Rojas is a self-taught, serial entrepreneur who’s enjoyed success working with and consulting for startups. Using his journalism training, Nick writes for publications such as Entrepreneur, TechCrunch, and Yahoo. He concentrates on teaching small and medium-sized enterprises how best to manage their social media marketing and define their branding objectives.