Imagine if your home was built without standards. Instead of it being inspected for safety, adequate design and without a regular check of quality of construction, let’s say it was built haphazardly and without attention to detail. Now, as you the homeowner have taken ownership of it, you are seeing that certain items have been overlooked. The stairs that lead to the basement are off level and feel more like they are designed as a slide for a playground. The window in your bedroom is installed so poorly that you can’t open the window at all. Your bathtub only fills with cold water. Even worse, as people come to visit you, there are no stairs up to your front porch. After they climb up, they can’t find a doorbell. Then it hits them – there isn’t even a front door. Giving up in frustration, they leave and never come back.
Everyone benefits from web standards, whether they are the designer, owner, or (most important of all) the user of a website. Many site owners focus solely on getting users (including potential customers) to the front door of their website. Unfortunately they have not thought out what they will do with these people once they get them there. Because the site has not been built with standards, these potential customers are now on your website’s front porch with no doorbell or door for them to follow. Many will leave without ever coming back.
It is with this in mind that Canada West Internet Marketing focuses on a website development that will get results. There is no point designing a website that catches the eye but doesn’t convert visits into contacts. We retain style while never compromising effectiveness.
